Award winning Australian designer Kristy Lawrence has always had a definite design ethos and in her label ‘Flannel’ has found the perfect medium to translate her lifestyle into a signature range of fashion and home wares.

In 2007 Kristy began her new “family” business and was joined by sisters Brooke, Anna and Catherine, who added their expertise in sales, Creative PR  and distribution.

Flannel, is about lifestyle, family, effortless elegance and organic luxury. Kristy’s motivation each season is to create an effortlessly stylish collection featuring pieces that are luxe, versatile and work with past, current and future Flannel trademark pieces.

Flannel, has now opened four boutiques. Each concept store is unique and reflects Flannel’s chic bohemian personality and conjures a relaxed feeling of being at home.

Inspired by summers spent growing up on the beaches of Western Australian, the appreciation for comfort and natural beauty are reflected in her choice of fabrics and materials and in her desire to create a range that is as relaxed as it is beautiful.

The range consists of effortless pieces with a vintage twist that is subtly sexy and strong with simplicity. The collection embraces the essence of organic comfort, mixing elegant and casual with lightweight cottons, leathers and sensual combinations of silk in natural hues.

Belinda Seper, owner of iconic Australian boutique ‘Belinda’ quotes "for me Flannel presents itself as an easy lifestyle brand with a vintage and romantic feel. It also possesses a very stylish bohemian look that we love at The Corner Shop. The cut of each piece is drenched with ease and simplicity, which overall translates into an ultimately wearable collection."

Flannel press includes Editorial in Vogue, Harpers Bazaar, Marie Claire, Grazia…naming them the ‘Surprise hit of RAFW’ and Shop Til You Drop.  There have been written accounts in The New York Times and New York website Refinery 29 (with over 1,000,000 hits per month) took a shine to the latest collection, predicting Flannel will soon be a household name!

The label is currently stocked Australia wide and in high-end boutiques in New Zealand, US, UK, Dubai, Italy and Japan.


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